Digital Marketing – A New Revolution!

What is Digital Marketing? Who can benefit from Digital Marketing? 

Hello Everyone, I hope you all are safe and well. 

Starting with the favorite question of most of the people, What is Digital Marketing exactly??

    • Digital Marketing is similar to traditional/ conventional marketing, the only change is in the medium through which marketing is done, i.e. “Digital”. Earlier it used to happen offline. Marketing is all about connecting/ engaging with customers in the right place at the right time, and if your customers are present online, then that is where you should go.
    • Then another question one can have is, what is Marketing (or Traditional Marketing/ Conventional Marketing/ Offline Marketing)?
    • Marketing is advertising/ reaching out the products/ services which may be newly launched or unknown, to as many people as possible, that can be used by the potential buyers/ users, in order to get a conversion/ sale.
    • Examples of Traditional Marketing, you may have seen advertisements in newspapers, on billboards along the roadside, pamphlets, radio, and many more.
  • Examples of Digital Marketing, Social Media Marketing (SMM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Email Marketing, Marketing Automation, Digital Advertising, Content Marketing, etc.

Coming to why Digital Marketing is needed? Why can’t we proceed with normal marketing today?

So answer to that is simple, 

Worldwide, the number of Internet users in 2016 was around 3.43 Billion (~343 Crores) and in 2021 it is around 4.66 Billion (~466 Crores) users which is actually a huge growth rate of around 36% in the last five years. These stats show there is an enormous number of potential buyers across the internet whom we can provide our products or services.

Also, one of the best parts of Digital Marketing is you can target/ show your ads to the people who are relevant, may be interested to take your products/ services. This has been made possible with the help of platforms like Facebook, Google which have one of the biggest databases of people, who knows what they like/ dislike, where they hang out with people, and whom they meet or connect with. All this minute detail is recorded with these platforms.

With the help of these platforms, Digital Marketing is one of the most cost-effective and result-oriented marketing methods when compared with traditional marketing methods.

  • Digital Marketing helps you reduce your marketing cost in spite of getting you more results.
  • Ads run on Digital Platforms help you track the data of how many people saw your ad, age group, demographics, gender, and also how many of them made a Sale or an Add to Cart. Knowing the data, we can retarget the customers who are just a few steps back from doing a Sale.

So, now the question may come to your mind, “Who all can use Digital Marketing”?

Simple words, the ones who are:

  • Doctors
  • Architects
  • Shopkeepers
  • Hotels 
  • Job seekers
  • Freelancers
  • Professionals
  • Influencers
  • Affiliate Marketers
  • Influencers
  • Salesperson
  • Etc…

Digital Marketing can be done in two ways, Organic (Free of Cost) and Inorganic (Paid Ads)

In an organic method, you will try to optimize your website/ blog or your profile, create content, and do proper SEO (Search Engine Optimization) in order to get more traffic to your websites/ Blogs/Profiles. Most people make a social media Page/ Profile on different platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and regularly post content related to their niche (work category) there which may be valuable for their audience.

So for example, if you have newly started a shop/ clinic/ some work and you want to share this message to your potential audience/ customers, then what you can do is create a page on Facebook, Instagram, and other platforms as per your product/ service needs and try to post content related to what you offer. So this way you will get attention from people and they will get aware of your products/ services. But this process is quite time-consuming. If you are not in a hurry then you can definitely work on this.

Now coming to Inorganic marketing involves paid advertisements through different platforms such as Facebook, Google, YouTube, and many more in order to get quick results and definite results.

Considering the same above example, if you have newly started a shop/ clinic/ some work and you want to share this message to your potential audience/ customers, then what you can do is create a page on Facebook, Instagram, and other platforms as per your product/ service needs and try to post content related to what you offer.

In addition to this, you can run ads to reach them more quickly and get more desired results. Facebook is considered one of the most cost-effective methods to drive results for your business. Although other methods are also powerful methods to promote but at the same time comparatively expensive.

Some of the illustrations of how Digital ads look like in real life:

{Note: You will see “Sponsored” written mostly on all the ads.}

So now if you have read this article completely, and have got some idea about Digital Marketing and want to know more/ consult about Digital Marketing Services, you shall fill this form here. I or my team will contact you once you have filled the form. This One-step can lead you to immense success.

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